Has a single good idea ever emerged from focus groups?
|The existing logo, in place since 1997.|
Bob Cohn of the Tribune-Review reports, "Four focus groups — season ticket holders, corporate partners, suite holders and random fans — are meeting at PNC Park this week to help pick a new buccaneer symbol. The present model features a snarling pirate in a black and red bandana. It has been around since 1997."
How much do you want to bet the new logo being developed with input from focus groups comprised of "season ticket holders, corporate partners, suite holders and random fans" will look something like this? ...