According to Ad Age, “South Africa-based DeBeers, which markets more than 40% of the world's diamonds, has been front and center in the PR efforts.”
The new movie Blood Diamond opened a few days ago against the juxtaposition of a holiday-season torrent of incessant and mind-numbing advertising by
exploitative retail jewelry chain stores like Zales, Kay Jewelers and the most insipid and embarrassed of them all, Jared, which was apparently named after the guy in the Subway commercial.
“The film makes its debut,” notes Ad Age, “during the heaviest selling season for the $60 billion-a-year worldwide diamond industry …Watchdogs think a powerful
As Ben Harper sang, “She’s got di-a-monds on-n the in-side.”